Invest in a proven tactic. Here’s why direct mail is a valuable tactic for your campaign.
Year after year, direct mail continues to prove itself as an essential tool for winning campaigns. It is the most persuasive and cost-effective messenger for candidates trying to reach swing voters. Here’s why:
- You make the decision: Direct mail allows candidates to decide exactly when they want their messages to be received by their target audiences. Ninety-eight percent of consumers bring in their mail the same day it’s delivered.
- Mail allows you to integrate, repeat, and validate: Multiple pieces to a target audience allow candidates to reinforce their messages and gain name recognition. Direct mail’s effectiveness can also be boosted by layering it with digital.
- Mail is powerful and targeted: It has eight seconds from the mailbox to the trash can. Effective direct mail will catch the voters’ eyes with quality photography and engage them with concise and targeted messaging.
- Mail drives voters to take action: Over half of Americans said that they are more likely to search for information on a candidate after receiving mail. Candidates can direct voters to visit their websites for more information or to donate to the campaign.
At JVA Campaigns
We cut our teeth on high-stakes electoral politics in some of the country’s most pivotal states, where agility and the ability to shift tactics at a moment’s notice can mean the difference between failure and success. Get in touch with us.