"A successful public affairs approach requires a multifaceted strategy of media relations, advertising, direct advocacy, and lobbying to influence stakeholders."
- Jonathan Varner, President
JVA Campaigns has served as public affairs counsel for major corporations, labor unions, and non-profit associations. We win big battles and navigate difficult situations by bringing together some of the best minds in the industry, and by using an integrated approach to communications. Our clients know we'll tackle their biggest problems with a deft touch and a smart strategy that was designed specifically for them—not recycled from some other campaign.
Many times, we are approached by clients who already have legislative lobbyists in place and are looking to achieve greater impact. We support lobbying efforts in a variety of ways, including organizing constituent contact programs, creating legislator education materials, and developing ongoing "war room" support initiatives.
Media & Public Relations
Our strategists can advise you on situational and ongoing media relations, helping you to craft responses to specific media requests, as well as guiding you in building and maintaining good reporter relations, and in developing effective editorial strategy.
Sometimes, you want to speak to everyone in an area, but oftentimes, you don't—either because it isn't cost-effective or because it could be counterproductive to your objectives. JVA Campaigns has expertise in targeting specific constituents, voters, and consumers, using a variety of public and non-public data. We can identify the right mix of targets and recommend the right advertising tactics for reaching them. From direct mail and digital advertising, to TV and radio commercials, to billboards and newspaper ads, we've spent the past decade delivering full-service, award-winning advertising for our clients.
Almost every organization can benefit from broadening its coalition of support, but this is almost always a difficult deliverable to execute. Our experience in establishing coalition infrastructure and facilitating outreach helps coalitions operate from a perspective of mutual respect and shared goals.
Helping causes, candidates, campaigns.
- AFSCME Council 8
- College Athletes Players Association
- Hillel International
- International Association of Firefighters
- Michigan Association of Justice
- Ohio Association of Public School Employees
- Ohio Fraternal Order of Police
- Planned Parenthood